JOAN LÓPEZ
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My five favourites
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For the writing of this report, Joan López and Consum have given €500 to Villa Teresita (Coronación Virgen de los Desamparados de Valencia).
Joan Lopez is a creative director. His campaigns are some of the most viral Valencian institutional campaigns of recent years. His acting training led him to have his own theatre company for a decade and, thanks to journalism, we have seen him present magazine, summer, party and special informative coverage programs on the channel À Punt. He has been a writer and creator of digital content from Honduras for Survivors (‘Supervivientes’ from channel Telecinco). He is a lover of gastronomy, the arts, culture and traditions. Now he writes, develops formats, presents, produces, directs, advises, invents and creates. He is a communicator with artistic concerns who is often found cooking delicious dishes or working on new projects.
Here are his “top five”:
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LARGE FIGS
"Per Sant Joan, bacores..." Figs arrive at the supermarket this month, like my saint. I love them. Both to accompany a cheese board as well as in a baked coca (a traditional sponge-cake), or in a natural yogurt. It smells like summer, doesn't it?
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SERRANO HAM
I like it freshly cut. For breakfast and dinner. As any big fan of "porn food", I put it on very hot toast to see how the fat melts. It's a real treat. Ham for breakfast reminds me that it's the weekend (and I'm away from home) and it makes me happy.
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GREEN PLANTAIN
After six editions of Survivors in Honduras, the green plantain was a great find which has been added to my shopping basket. Garifuna culture has it at a staple in their diet in the form of tostones, as a garnish. I like them really crunchy to go alongside guacamole. Or baked in slices. (Top Tip: salt flakes, pepper and a few drops of lime before serving)
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UNSWEETENED LEMON ICE SLUSH
I always have it in the freezer. I like it as a summer aperitif, two parts ice slush for one part red wine. A vice. Everything tastes much richer: Even if you can't enjoy it on the beach, there are flavours which transport you to places. For me, this flavour takes me to Jávea with friends.
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EGGS
I have already learnt the trick of poaching them in a pan with two tablespoons of water and, in a minute, having them ready to put them on scrambled eggs with gulas. Hard-boiled, I'll have them in between meals. I like to mash one up in the noodle pot during winter and eat it with a spoon. Or mix it with a ripe banana and yeast - it turns into a quick microwave cake. Yummy.